Our Story

True health starts with self-care. Cupping transformed our family’s lives and we are excited for you to try and discover what it can do for yours.

We are a husband and wife team who enjoy a healthy and active lifestyle. Dating back to our childhood in the Ukraine, cupping or ‘banki’ was the go-to practice our grandparents relied on to relieve congestion and colds. Traditionally, cupping therapy has also been used to increase blood circulation and lymph movement, support healthy immune function, digestive health, provide relief for muscle and joint pain, tension, stress and much, much more.

Conscious of the public’s perception that cupping causes ‘bruising’ marks and relies on fire and glass jars to create vacuum suction, we thought “there must be a better way!” This is when we set out to create user-friendly silicone cupping kits so that anyone regardless of age or experience can enjoy this remarkable holistic modality in the comfort of their home or on the go.

The Lure Difference

Beauty goals? Pain Relief? Stress? There is a cup for that!

Lure Essentials is a true industry leader and innovator with first to market easy to use DIY cupping therapy sets for self-care application. With our beauty focused GLAM and GLAM Pro cupping kits you can transform the look and health of your skin in under 5 minutes a day, where the SCULPT cupping set is your best kept body perfecting solution for cellulite and fat loss. Try the ENERGY cupping set for those pesky trigger points, joints and foot aches, or level up your cupping massage with our massage therapists’ favorite EDGE cupping sets in the signature Blue, Emerald and Crystal Clear colors; support your gut health with ZEN cups and whether you are a pro athlete or a weekend warrior, enjoy better mobility, stay at the top of athletic performance, and prevent injuries with the ADVANTAGE, EDGE and ENERGY cups.

The various cupping kits we developed help you explore natural pain relief options, relax overworked muscles, support healthy aging and more.

Why we love what we do

We work hard to develop the most advanced and effective solutions for natural health and beauty on the market. Through the years working with top health care practitioners, Olympic athletes, team trainers, elite spas and our dear customers like you, we’ve perfected our products and are on a mission to improve, innovate and support our customers journey to natural health and beauty!

Now we invite YOU to join our #GetCupped Movement and find out why 98% of customers (healthcare practitioners, pro-athletes, elite spas and consumers worldwide) recommend our products to family and friends.

Try the Lure Essentials difference TODAY!


Happy Cupping!
Stella & Igor

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